Podcast

UNSPOKEN TERMS

Tune in to the Unspoken Terms podcast to hear the not so often publicized stories of successful influencers and creatives who have experienced setbacks in their careers due to the (often unspoken) terms of pivotal contracts.  Learn how they’ve overcome, and how you can avoid the same pitfalls as you build and grow your brand and influence.

Episode 050: Rosezena Pierce on Securing the Bag by Securing the Brand


Today, Casey and Rosezena Pierce, The Queen of the Trademark Jungle, chat about trademarking and entrepreneurship, intellectual property, and the importance of operating at a high level from the very beginning of your business journey. The ladies go deep into how to do business in a way that will set you up for success, from figuring out what works best for your life and business, to building a team to help you operate at your highest level. If you are currently an entrepreneur or have ever thought about starting a business, this is not an episode that you want to miss!

 

Subscribe

Website | Apple | Stitcher | Spotify

 

Meet our Guest

Rosezena I Pierce is a Chicago native, Entrepreneur, Wife and mother who is very passionate about educating her clients and entrepreneurs by providing trademark legal services to protect their brand and the value of their artistry and business. Rosezena loves working with people in the beauty industry and small business owners. Some of her clients consist of hip hop recording artists, stylists, salon owners, restaurant owners, fashion designers, artist managers, entrepreneurs, bloggers, community activists, music producers, photographers, videographers, coaches and many more.

 

Rosezena has been practicing and serving as an entrepreneur for almost 7 years now. In 2019, she was named as one of the Top 100 Trademark Attorneys in the US. She has filed over 800 Trademarks to date. Rosezena is licensed to practice law by the State of Illinois. Rosezena is a proud member of the Chicago Bar Association of Chicago (IPLAC), and Black Entertainment and Sports Law Association (BESLA). She also is dedicated to community service and serves on the Board of Directors for Lawndale Christian Legal Center.

Connect with Rosezena

Instagram

Website

Email

 

Show Notes

[4:46] – The Interview Begins.

    

[5:28] – Rosezena tells us a little bit about herself and how she landed on trademark law.

 

[10:52] – Rosezena elaborates on her deep passion for IP law for small businesses and how she ended up as an entrepreneur herself.

 

[22:02] – Casey asks Rosezena to talk about common issues that come up when business owners are reactive instead of proactive with getting a trademark.

 

[29:46] – Here Rosezena talks about the benefits of having a trademark for your business.

 

[36:26] – Casey asks Rosezena to break down the trademarking process.

 

[43:20] – Rosezena goes over the costs that are associated with filing a trademark application.

 

[54:12] – Rosezena gives tips for entrepreneurs and talks about the importance of having a team.

 

Meet Our Host 

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their mistakes. But occasionally, like today, switches things up and highlights popular culture. 

 

Subscribe

Website | Apple | Stitcher | Spotify

Check out this episode!

Episode 049: Securing Government Contracts for Small Businesses with Mari Cofield


Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their mistakes. But occasionally, like today, switches things up and highlights popular culture. 

 

Subscribe

 

Website | Apple | Stitcher | Spotify

 

Today, Casey chats with Mari Cofield about how small businesses can benefit from entering the government contract space, how they can be successful, and how they can avoid common pitfalls. Mari talks about how she got into the government sector and why she is so passionate about helping minority owned small businesses be successful in this sector. Listen in to have some of your misconceptions about the government sector squashed and to learn how you can take the next steps to explore this awesome space!

 

Meet our Guest

 

Mari Cofield is the founder of DM Consulting LLC. Her Consulting company specializes in educating and helping small businesses understand the Government Contracting process, and showing small minority owned businesses how to become certified small businesses that can compete for Government and private sector contracts. She’s a former Sr. Level Contract Specialist who has worked in the Government Contracting sector for more than 10 years.

 

Connect with Mari

Instagram

Website

Email

 

Show Notes

 

[4:36] – The Interview Begins.

    

[5:20] – Mari talks about who she is and her specialty in helping small businesses get government contracts and get certifications for the government sector.

 

[7:02] – Mari highlights some benefits of getting into the government sector, as a small business and what types of contracts are available in the creative entrepreneur space. She 

 

[10:44] – Casey asks Mari how she got into the government contract space. Mari shares how she became a contract specialist and why she’s stayed in the industry for over a decade. 

 

[13:30] – Mari shares a little about what makes a contract proposal, or bid, competitive and how she helps clients be competitive.

 

[17:58] – Mari gets into some of the common mistakes that businesses make on the legal side of the government contract space. Casey and Mari discuss the 

 

[20:48] – Casey asks Mari what government contracts and bids typically look like. They discuss the types of terms that are common in this type of contract. Mari outlines why having a consultant can be a game changer when entering this space.

 

[25:42] – Mari shares tips that she has for small business owners if they are interested in getting into government contracts. She shares free resources that are available and talks about when to move into specific strategies and enlisting consultants to get to the next level.

 

[28:22] – Mari talks about when it’s appropriate to move into the government contract space. The ladies talk about the benefit of being open to new possibilities in business.

 

[31:34] – Casey asks Mari to share any other tips she has for business owners in different states getting into being certified in business for their local government and the federal government.

 

[34:18] – Mari talks about her e-book guide to entering the government contracting space and how you can get it.

 

[36:02] – Mari shares her passion for helping more minority owned small businesses go after these awesome opportunities. She also shared some thoughts on entrepreneurship, in general.

 

[39:06] – Mari shares some things small businesses need before entering the government contract space. 

 

Resources mentioned during this episode:

A Beginners Guide For Entrepreneurs: Government Contracting 101. How To Compete For Contracts.

 

Subscribe

 

Website | Apple | Stitcher | Spotify

Check out this episode!