Today’s episode, with Abu Fofanah, is chock full of entrepreneurial, marketing, and advertising gems! Dubbed the Lieutenant of Marketing, Abu talks about his journey from a young entrepreneur, to wall street, agency founder, then marketing coach.
You’ve probably seen his ads. As a marketing coach who has helped hundreds of business owners make millions of dollars, with his Power Your Launch marketing accelerator, Abu shares knowledge on how to get started with marketing, identify your target audience, create a marketing plan, and run profitable ads. He also talks about some hard lessons he has learned along the way and how businesses can scale, even during a global pandemic. As an added bonus for the culture, his main demographic is black women entrepreneurs.
More on Abu
Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities. He is the founder of Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since it’s initiation in 2019 the Marketing Accelerator has helped over 500 women of color founders begin monetizing their brands online and on social.
Where to find Abu
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