Episode 034: Karsen Murray on “Scope Creeps” and Missing Contract Terms


In today’s episode of the podcast, Casey chats with the founder of Hype Gal, a Copywriting & Marketing Studio. Hype Gal CEO, Karsen Murray, opens up about the client contract (or lack thereof) that changed her business for good! Karsen shares how she wound up making this crucial mistake and the steps she’s taken since, to ensure that her business is protected. 

Beyond this teachable moment, Karsen takes us behind the scenes of her entrepreneurial journey and shares some useful marketing tips for entrepreneurs looking to get their voices heard. 

More on Karsen

Karsen Murray is the founder of Hype Gal – a Copywriting & Marketing Studio that helps brands get noticed in a crowded marketplace so they can increase their sales. The three main ways she helps brands do this is via sales funnel strategy, website copy, and email marketing. After the work is done you can find her sipping champagne in a bubble bath or hanging out with her husband and their three dogs!

Where to find Karsen

Website: https://hypegal.co/

Instagram: https://www.instagram.com/hypegal.co/

Email: karsen@hypegal.co

Check out this episode!