Ernest B. James is the Founder and Chief Management Officer of Noire Management. Noire Management is a diversity inclusive focused talent and marketing agency that’s helping to bridge the communication gap between creators of color and consumer brands. In this episode, Ernest breaks down some industry basics regarding influencer agencies, the difference between managers and agents, when you as an influencer should be seeking out this kind of support for your brand, and what his team looks for when working with influencers.
He also gets into the contracts, discussing key terms you’ll find in every brand deal, what to be on the lookout for as an influencer, and his personal experiences seeing eager influencers flop deals and miss out on a ton of money by overlooking key clauses.
More on Ernest
Prior to launching Noire Management, James was the Associate Vice President at boutique lifestyle agency, APA PR. There he oversaw the agency’s style portfolio – successfully launching Spanx’s “Arm Tights” product line by Sara Blakely and MISSION Activewear’s first-ever apparel collection in partnership with 3x NBA Champion, Dwyane Wade. Prior to APA PR, James spent 4 years in the Fashion division of leading NYC marketing and communications agency, LaFORCE, where he developed, executed and managed tactical strategies during the rebranding of Abercrombie & Fitch, while successfully launching the Eva Longoria for The Limited capsule collection. James also orchestrated runway presentations and shows in New York, Milan and Paris in addition to managing celebrity, product placement, event curation and overall external influencer and consumer engagements for lifestyle brands including the Tribeca Film Festival, G-Star, Juicy Couture, Swarovski Elements, Calypso St. Barth and others. Understanding that today’s digital and consumer industries are diversity starved for brands, experiences and influencers who can authentically engage across multiple demographic groups – Noire Management is providing the platform that will champion that much needed diverse story-telling and brand engagement.
Where to Find Ernest
Website – https://www.noire-mgmt.com/
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