Today, I’m joined on the podcast by influencer and entrepreneur, Phylicia Alvarez. Phylicia is the Founder of City Republik, a women’s clothing and hairline brand, that regularly collaborates with influencers to market its products. Phylicia speaks from a unique perspective, as an influencer herself, who’s been able to take her experiences (and contracts) working with other brands and implement those things into her own business.
But it hasn’t come without its challenges. Phylicia takes us behind the scenes of her business and gives us the real on what it’s like to work with influencers as a brand. From late posting (like, clothes no longer in season late…), tagging of competitor brands in commissioned content, to lost deposits and products. Phylicia provides great insight on how listeners can avoid these same mistakes and beef up their contracts. Phylicia also gives influencers an insiders perspective on what brands look for when hiring influencers, and the importance of influencers knowing their worth.
Where to find Phylicia
Website – cityrepublik.com
Instagram – @phyliciaalvarez
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